about mkw creative co.

 
 
 
20190110-Michelle-116.jpg
 

it’s no surprise I like to wear a lot of hats



Michelle is a brand designer, travel junkie, and all-around creative who works with entrepreneurs and small business owners who want to define, design and grow their brand for a visual world. Michelle’s passion for good design led her to study Visual Arts and Art History at the University of San Diego.

After graduating with her two degrees, she followed her family’s entrepreneurial footsteps and founded MKW Creative Co (formerly MKW Graphics) in 2014. Since then, she has helped hundreds of small business owners create visually compelling yet marketing-minded brands.

The MKW Creative Co. design experience pulls creative inspiration from travel (44 countries and counting!), collaboration with diverse professionals, a mixing of unique aesthetics, and a dash of sass. MKW Creative Co. is passionate about designing brands that are beautifully functional from print to digital, web to social.

Hometown:

San Diego, CA

COUNTRIES VISITED:

46 and Counting!

Education:

University of San Diego, Class of 2015
Double Major Visual Arts + Art History
Emphasis in Sculpture + Video

FAVORITE THINGS:

Traveling, the color yellow, wide brim hats, a well used GIF, Food of all varieties, Craft Cocktails, Dogs

Currently binge watching:

Vanderpump Rules
Game of Thrones

 

Collabs + Features:

 
 

frequently asked Q’s

Screen Shot 2019-04-14 at 7.55.33 PM.png

on BRANDING

Q. What is Brand Design?

Branding is the combination of logos, colors, fonts, graphics, and photography that make up a way that a brand communicates visually to their ideal clients.

Q. What is included?

By the end of the Brand Design process, you’ll receive a beautiful multi-page PDF called ‘Brand Guides’ which will illustrate how to use the logos, colors, fonts and branding elements. Additionally, you’ll get all of the files organized in a Dropbox folder (including all of the original source files).

Q. How long does the process take?

The Brand Design process typically takes 4-6 weeks from start to finish. The process goes a bit like this:

  • Fill out the Contact Form

  • Consultation Call

  • Onboarding

  • Brand Questionnaire

  • Pinterest Board & Mood Board

  • Design Drafts (4 rounds)

  • Finalize Brand Guides

  • Final Files in Dropbox


on WEBSITES

Q. Do you design websites?

Yes! I design websites on Squarespace exclusively for my brand design clients. ***Please note: I no longer take on website design projects if MKW Creative Co. did not design your original branding*

Q. Why Squarespace?

I love Squarespace because I find it to be super intuitive and user-friendly! I also can help to provide custom tutorials for adding blogs, testimonials, portfolio pages, etc.

I don’t believe in being the gatekeeper of your website, so instead, you’ll create a Squarespace account and simply add me as a contributor to design the site. At the end of the design process, you’re good to go! I do not offer ongoing website maintenance (none needed with SS!), but I can help with ongoing content marketing services and web edits on a project-by-project or monthly basis.

Q. How long does the Web process take?

The Website Design process is a bit quicker (roughly 2-3 weeks) and goes a little like this:

  • Website Organization Planning

  • Website Copy GoogleDocs

  • Implementation of Design Elements

  • Connection of Social Accounts

  • Set up of Contact Forms, Blog, Newsletter Blocks

  • Website Review

  • Website Launch


OTHER

Q. How long have you been doing Brand Design?

I started MKW Creative Co. (formerly called MKW Graphics) in 2014 between my junior and senior year of college. I was taking any and all freelance graphic design projects that came my way to get experience, grow my connections, and make my own money!

Since starting, I realized what I really loved the most was collaborating with small business owners and first-time entrepreneurs who were PASSIONATE about the skills, products and services they brought to the table.

In Feb 2019, I rebranded my small business away from just graphic design, to exclusively brand design — helping to define, design, grow and build vibrant small business brands for my incredible clients!

Q. Why aren’t your prices listed?

I truly believe that no two small businesses are the same. Each entrepreneur’s situation is unique, so I price to the project based on my clients needs alongside their budgets, timelines, etc.

It is so important to me that I get the chance to speak with anyone who is interested in brand design so I can make sure we are a good fit for one another. If we aren’t, I am more than hppy to refer you to someone who could better suit your project’s needs!