How to Get Started with Amazon Afffiliates
Jeff Besos may be no good at sexting (The Atlantic: Why do Smart People Send Nudes?), but DAMN Amazon is a powerhouse of a platform!!! Earlier this year, I signed up to be an Amazon Affiliate just out of plain curiosity. Over the last 3 weeks, I’ve done a ton of research and brainstorming on how I can start to incorporate Amazon Product referrals into my EXISTING content marketing plan, and I am happy to report, it’s workin’ people! I am a total NOOB at this stuff, but $151 is good money where I come from! And it’s only the beginning!
In this blog, I am outlining 4 Steps to take to get you started with Amazon Affiliates/Associates (?) program. I am going to preface this by saying, I AM NOT AN EXPERT, and that this is just what I’ve done, and I am sharing it so you might be able to do it, too. :)
Consider your Content
Before you even start down the road of affiliate marketing, you need to consider what kind of product or service you are attempting to be an affiliate for. PLEASE don’t try and make your Amazon Affiliate or any other affiliate content your primary source of income. You can do it, and of course you’ll see 500 million Youtube videos that suggest affiliate marketing as a way to ‘make money in your sleep’. (insert eye roll). Instead, create your own original, engaging and interesting content that inspires, educates, or motivates your ideal audience.
DIRECTLY FROM THE AMAZON WEBSITE: “We look for associates who are a value-add for Amazon customers – if you’re a passionate reviewer, stylist, content creator or curator who would like to refer your audience to products on Amazon, you may be the right fit.” - Amazon Affiliates: Application Review Process
You are a GOOD fit for Affiliate Marketing IF…
you have an existing business working with clients or customers who TRUST your opinion
you have a social media following on at least one platform that you engage with on a regular basis
you have a clearly defined niche or a few clear categories of content (for example, mine are: Brand Design, Marketing, Travel and Entrepreneurship and throughout my social media, blog and website you’ll find those categories on rotation)
you have products or services that you have tried, trust, and LOVE to tell people about
you consistently create YOUR OWN content: photo, video, blog, copy, etc.
If you’re stuck with content creation, here are some tips! Read:
Sign up Online
Obviously you’ll need to register for Amazon Affiliates. Frequently asked Q’s about Amazon Affiliates are here. You’ll fill out an associates application online. Be prepared to answer questions like the ones below:
After submitting the form, there is a brief waiting period. Once you’ve been confirmed with the Amazon Affiliates program, you’ll be sent some links to set up the rest of your Affiliate Account. There isn’t much else to do there.
Now that you’re signed up with Amazon Affiliates, it is REALLY EASY to get your own affiliate links on any products that you want.
> Use the search bar to find the product you want to link
> Find your Amazon Associates Site Stripe in your Navigation bar. It looks like this:
> As you can see, you’ll have 3 options for getting the link you want: Text, Image, or Text and Image. They look like the following:
TEXT + IMAGE LINK
Personally, I use just the text short link. This is nice and discrete, and is super easy to copy paste onto your blog or onto social media captions. To use the other links like the image link or the text + image link, you need to copy/paste the code into a code block on your website or blog. Example of that below:
Adding Links to your Squarespace Website
Just like how you would add an image block or line or anything else in your squarespace site, mouse over the content until you get the add block cursor. If you’re wanting to add the image link or text + image link then you need to add the code via a code block. You can simply search ‘code’ in the top of the add content block dialogue box. Once you have the code box open, copy/paste the content from amazon and hit ‘APPLY’ It will look like this:
ADD CODE BLOCK
AND LITERALLY, you guys, THAT’S IT.
Once you’re signed in with the Amazon Affiliates program, you can track your progress and clicks on the links that you share, and KEEP IN MIND: when someone clicks through YOUR affiliate link, you are earning commission money on WHATEVER they buy from Amazon in a 24 hour time period. This means whatever you refer, you want to make the case for WHY someone needs or wants it right here right now… If your audience uses Amazon like I do, then they have a whole cart of stuff just waiting to be purchased at any given moment. That ‘sitting duck’ Amazon cart could be $ for you!
Of course once you’ve written said blog post or created your piece of Amazon-related content, you’ll want to promote it through your social media channels. Seeing as Pinterest is my number one traffic driver, I DEFINITELY want to be making Pinterest graphics for each of these blog posts. I even started an “Amazon Finds” Pinterest Board on my account to better organize allllll the great things I’ve found on Amazon!
Now, I think this is enough for another blog post, but you can get into the nitty-gritty on the Fee Schedule or Bounties but I don’t totally understand that stuff yet! In the meantime, you can take a peek at the blog’s I’ve written where I used my Amazon Affiliate links within my content:
Hope you found this blog to be helpful! If you did, I would LOVE if you’d leave a comment on this blog post and let me know your thoughts!