Make On-Brand Pinterest Graphics INSIDE of Pinterest
This morning in my Facebook Group - Kiss My Aesthetic (come join us, we are nice!) the prompt was about Pinterest; specifically, how to use Pinterest more effectively for your small business. I LOVE Pinterest, and have dedicated some quality time to adding my content to the platform. In fact, a quick check of my analytics for the year proves it’s working, with an overwhelming majority of my web traffic coming from Pinterest itself:
Now, since I am a graphic designer (duh) I can make custom, on-brand Pinterest Graphics for myself and my clients using Adobe Illustrator (Read: All the Tools I use for my Freelance Design Biz), BUT I was always trying to find ways to help you all to step up your Pinterest Game.
APPARENTLY PINTEREST WAS LISTENING, because today when I started creating a Pin for my most recent Squarespace Tutorial blog post there was an entire graphic making option I had never seen before!!! Eek!
***Side note: I just hit 1 MILLION monthly views on Pinterest! Not following MKW Creative Co.? What are you dooooinggg?
tutorial starts here:
STEP 1: LOGIN TO YOUR PINTEREST ACCOUNT AND HIT THE “+” TO START MAKING YOUR OWN PIN
Open up Pinterest like you normally would and hit the red “+” button to create your own Pin Content.
Michelle why do I have to make my own Pins? Can’t I just repin images already on Pinterest?!
To make the MOST out of your small biz’s time on Pinterest, you have to shift from Content Curator to Creator. I suggest you follow the 80/20 rule. 80% of the content on YOUR pinterest account should be yours and link back to you (web or another social platform). 20% can be repins of others' work. This means if you are using Pinterest to collect inspo, you better hop back in and upload the final images as pins after the project wraps!
STEP 2: UPLOAD ANY SIZE IMAGE YOU WANT
Ideally, you Pinterest Pins should be vertical, HOWEVER, I am about to show you how you can crop from within Pinterest. So long as you image is high resolution and BELONGS TO YOU (don’t be stealing other people’s images now) add it in here. I added a photoshop mock up of an iPad that I used as the cover image for my last blog post, as I want to make a Pinterest Pin that directs people to that exact post.
NOW, here’s where you want to pay attention: Mouse over the image until you can click on the the pencil icon to edit the pin.
STEP 3: CROP IMAGE TO DESIRED SIZE
Once you click the pen tool, you’ll get a new dialogue box. The first adjustment it prompts you with is crop. I am cropping my image to 2:3 aspect ratio per Pinterest’s suggestions.
The nice thing about the image I selected is that it has some negative space to the top and bottom for me to add in my branding and my title. Keep this in mind when uploading images to Pinterest so that the Pin isn’t hard to read. You want to make sure the clicker knows EXACTLY what they are in for when they click through your pin to get to your website!
STEP 4: ADD YOUR BRANDING
Now here’s where we can really start to customize it.
By clicking on the star icon next to “Update Changes” you are given the option to upload your logo. I added mine in blue here. It is a good idea to add your logo, branding, or website to your Pinterest pins because it creates consistency in the user experience. Your audience will start to associate your logo with the quality of content that you produce the more you use it consistently!
Pinterest allows you some adjustments as far as the size of the logo on the pin, the margins (how close or far to put the logo from the edges of the Pin) as well as its position. You can adjust the background to the logo as well using the ‘color fill’ option. I did mine like this:
STEP 4: ADD YOUR TITLE TEXT
I am making this pin graphic to direct people to my blog post, so I want to add in the title to the bottom of the graphic. To do do, you can click the ‘A’ on the editing panel and you’ll get this dialogue box. Add in your text and start styling.
There are a few options for fonts within Pinterest, but not too many (I imagine they will be adding more), as well as styling effects. For this one I did:
font: Playfair Display Bold italic
font size: 21px
font color: white
background: #1B4793 (this is the exact same blue as the logo, I simply copy and pasted the hex code. This is a great way to work in your brand colors.
position: bottom (you can move around the position to top middle or bottom of the graphic! Click ‘Update Changes’ to save.
STEP 4: ADD PIN CONTENT AS YOU NORMALLY WOULD
Now Pinterest will take you back to the screen that you are used to. Go ahead and add in the Pin content as you normally would including:
Title (make it optimal for searches)
Description (add in hashtags)
your link (I am linking to my blog)
Which board you want to pin to!
If you used this tutorial to make Pins for your small biz brand, let me know in the comments below! I would LOVE to see what you’ve made!