About the Project

BRAND DESIGN
WEBSITE DESIGN

I met Elena in ___. Elena Parent is a ___ in the state of Georgia, and reached out with interest in creating a timeless, trustworthy and recognizable personal brand that could carry her throughout her political career.


step 1: define

MISSION

Senator Elena Parent is a tireless advocate for the hardworking people of Georgia, and believes that everyone deserves a high quality education and equal access to healthcare because investing in people affords opportunity to all. 

VISION

TO BECOME an important voice, rising star. TO EMBODY trustworthiness, transparency, empathy, inclusivity, fairness. TO PROMISE effectiveness, efficiency, intelligent solutions, competence, teamwork across-the-aisle, respect across political spectrum

AUDIENCE

A progressive individual who is involved in the community (schools, parks, civic association volunteer) but who isn’t necessarily super involved politically.

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BRAND ADJECTIVES:

trustworthy, transparent, likeable, empathetic, good communicator, inclusive, personable, modern, approachable

MOODBOARD + COLOR PALETTE:

STEP 2: DESIGN


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Throughout the logo design process, we kept coming back to this concept. Since Elena's name is best represented altogether, we decided that having the name all on one line was of ultimate importance. The mixed weight of the font adds visual interest, and the stylized ‘E’ is a subtle nod at the American Flag with the red and white stripes alongside the white star over blue in the top left.

The final result is timeless, strong, and recognizable.

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STEP 3: BUILD

PRINT

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social

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STEP 4: GROW


kind words

Michelle did an incredible job with our branding. I feel more confident with my marketing and public persona.
— Elena Parent