About the Project

PODCAST
BRAND DESIGN
WEBSITE DESIGN
SOCIAL MEDIA GRAPHICS

Lauren Allen used to drive circles in her corporate office parking lot just to avoid going into work. Climbing the corporate ladder and being on the hamster wheel started to feel less genuine and she knew she couldn’t be the only one to feel this way.

Lauren quit her 9 to 5, moved out to California and started her coaching business Right Hand Business Coach in 2017, but always felt the pull to support fellow Corporate Dropouts.

In April 2019, she launched CORPORATE SCHOOL DROPOUT, the Podcast, a platform dedicated to telling the inspiring stories of those who have done the same. We collaborated on her brand and website together. Here are the details of that project:


step 1: define

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MISSION

Mission Statement: Corporate School Dropout podcast is dedicated to sharing the inspiring stories of ditching the 9 to 5, with weekly episodes, we aim to inspire, motivate, and empower those looking for a change in their life.

VISION

To build a podcast, brand, and movement that encourages you to “Live the best version of the life you desire.”

AUDIENCE

This podcast is meant for anyone still sitting in a cubicle, corner office, and ridiculous commutes who are eager to learn how people just like themselves have dropped out and created happy, successful lives outside of the 9 to 5.

MOOD

Overall, the mood for Corporate School Dropout needed to bridge the gap between the corporate world, and the freelance one. One of the biggest reasons Lauren’s listeners want to leave their cubicles it to spend more time outdoors, with more work/life balance. We selected images that represented freedom, like big views of the ocean.

 

STEP 2: DESIGN


Since Corporate School Dropout is a podcast, we knew that our main priority was ensuring that the text on the podcast cover was readable and recognizable, even when scaled down on someones iPhone in the Podcast Charts.

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LOGO

The corporate school dropout logo and podcast cover are a proclamation. A Corporate School Dropout listener is used the the ho-hum of office life (hence the helvetica type face) and is looking to mic drop their resignation letter. To bring life to the logo, the word ‘Dropout’ is stamped on slightly askew.

PHOTOGRAPHY

The BIGGEST and BEST investment Lauren made in the Corporate School Dropout branding was brand photography. Brand Photography is so essential in the beginning phases of brand design as it helps to bring all of the elements together from social to web and beyond.


STEP 3: BUILD

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STEP 4: GROW


kind words

Michelle is a wealth of knowledge not only in brand design but as a strategic partner who understands all the idiosyncrasies of developing a business. Not only did she have full design authority, but she also helped guide me through a detailed planning and marketing research process. The brand design is clean and structured, which reflects the corporate world but with a twist of edginess. The website is easy to navigate, and the small details from the smooth scrolls to call to action buttons make the user experience seamless and effortless. Michelle took my idea and turned it a brand and website that I’m so proud to call my own.
— Lauren Allen, Host of Corporate School Dropout Podcast