this project:

BRAND DESIGN
WEBSITE DESIGN

In 2019, I worked with Erin Hebb on her brand and web design for her Atlanta based interior design firm, Local House & Home. Our collaboration did a deep dive into Erin’s ideal client avatar, making sure that the graphics, copy, web, branding and social presence is actively helping her attract her ideal client and simultaneously showing off her quirky, unique, mix-and-match design style.

 
 

step 1: define

 

MISSION

Local House and Home crafts unique & livable environments tailored to each client’s needs; design with a twist.

MANIFESTO

Local House and Home believes our homes should be thoughtful, yet unexpected. We believe in spaces that feel elevated. Livable, but tailored. We believe that the combination of colors, patterns and textures create the most beautiful, casually refined environments. We believe in the mixing old and new, and that bold use of color brings joy.

VISION

Our goal is help our clients see potential in their spaces by redefining them. Local House and Home designs bring their personality into interior spaces through curated furnishings, engaging design, and attention to detail.

MOOD

The Local House & Home color palettes and moodboard are inspired by the saturated primary colors of a well-loved home. Local House & Home feels familiar, welcoming, and detailed all the while blending old and new in whimsical ways.

step 2: design

Since Corporate School Dropout is a podcast, we knew that our main priority was ensuring that the text on the podcast cover was readable and recognizable, even when scaled down on someones iPhone in the Podcast Charts.

 
 

LOGO

The corporate school dropout logo and podcast cover are a proclamation. A Corporate School Dropout listener is used the the ho-hum of office life (hence the helvetica type face) and is looking to mic drop their resignation letter. To bring life to the logo, the word ‘Dropout’ is stamped on slightly askew.

PHOTOGRAPHY

The BIGGEST and BEST investment Lauren made in the Corporate School Dropout branding was brand photography. Brand Photography is so essential in the beginning phases of brand design as it helps to bring all of the elements together from social to web and beyond.

 
 
 
 

step 3: build

 
CSD Laptop.png
 

step 4: grow

 

Social media Graphics

kind words

Michelle is a wealth of knowledge not only in brand design but as a strategic partner who understands all the idiosyncrasies of developing a business. Not only did she have full design authority, but she also helped guide me through a detailed planning and marketing research process. The brand design is clean and structured, which reflects the corporate world but with a twist of edginess. The website is easy to navigate, and the small details from the smooth scrolls to call to action buttons make the user experience seamless and effortless. Michelle took my idea and turned it a brand and website that I’m so proud to call my own.
— Lauren Allen, Host of Corporate School Dropout Podcast