WITH THE BLINKS
FAMILY BLOG
HOW IT STARTED
After connecting on TikTok, Diana reached out to get help with a rebrand for her family and lifestyle blog (previously called Gray Ruby Diaries). She was looking for a way to blend her travel, motherhood, and disney content in a way that felt elevated but still whimsical and playful. We decided on the Brandini scope of work and a VIP 1:1 Canva Design Day to bring her brand to life.
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WHAT WE DESIGNED
Our main goal was to showcase more continuity between the content and the brand aesthetic. Create a whimsical but tasteful branding suite that could attract new followers and brand collaborations that shared the Blinks’ values. The solution was to create a handwritten script font logo inspired by 1950s/60s typography & the golden era of Disney fantasy & wonderment. This branding brings the magic to the mundane.
TESTIMONIAL
“Michelle made my rebrand dreams come true. She did a great job of understanding my vision and really committed to understanding my audience. I couldn’t be happier with the whole experience and will definitely be coming back for future projects.”