KISS MY AESTHETIC
PODCAST
this show is for you if...
You need a weekly dose of inspiration, creativity & business savvy. Each episode of the Kiss My Aesthetic Podcast will deep dive about branding, marketing and entrepreneurship either with an interview or solo episode. You’ll be singing along to our theme song in no time.
the episodes
We're pressing pause on the podcast, but don’t worry, we’re not disappearing. Michelle pulls back the curtain on why it’s time for a breather, what shifting gears means for creative projects, and how this break is setting the stage for something even better! Make sure you're following us, so you get notified as soon as we're back!
What does it take to launch a luxury condo brand from the ground up when the building doesn’t even exist yet? Step behind the scenes with Michelle as she unveils the strategy, creative moves, and real estate secrets that brought a condo's Milwaukee debut to life. From mastering the art of hype (and keeping things under wraps) to creating irresistible social content and plotting the juiciest lead capture plan ever, this episode is your all-access pass to branding magic and making big decisions. If you’ve got big brands (or big dreams) to launch, don’t miss this one.
In the age of AI overload and digital sameness, it’s time to stand out with print. Michelle reveals how what makes good print design and how to make your brand impossible to ignore— from eye-catching direct mail and tactile packaging to look-books people want to keep. Get the inside scoop on luxury catalogs, creative print marketing, hybrid strategies, and why thoughtful snail mail is the ultimate attention hack in 2026. Ready to create something your audience can actually hold onto? Tune in for print ideas, branding best practices, and plenty of inspiration for brands and creatives craving serious longevity.
Patriarchy, performance, and the power of women. This week, Michelle on the podcast (for the 5th time!) with Ashli Pollard to dig deep into what it really takes to smash the status quo in business and beyond. They dive into financial independence, feminist values, and why today’s wealth gap isn't accidental. From the wild west of AI and the dark side of tech, to redefining success in a matriarchal light, you’ll hear candid takes on what it means to actually support women— plus the unfiltered truth about ambition, allyship, and building something that lasts
Ever wish you could hit rewind and start your business with everything you know now? Time travel with Michelle as she shares the ten bold moves she'd make if she restarted MKW Creative Co. today. From building a killer portfolio before posting on socials to negotiating contracts that actually work for you, this episode lays out the playbook for anyone ready to ditch rookie mistakes and build a business that clients can’t stop referring. Find out how to nurture your network and get creative with compensation. Let's fast-track your business.
The ethics of AI in design are stirring up more drama than a reality TV reunion, so Michelle and your favorite AI auntie, Lauren deVane, are diving headfirst into what’s helpful and what’s misdirected rage. Get the inside scoop on creative boundaries, data centers, and why bullying local businesses for using ChatGPT is officially “out.” This conversation unpacks how to actually use AI without losing your mind — or your moral compass.
Is your current marketing strategy going silent? Michelle gives the lowdown on what to do when your marketing spend hits a wall, why “going dark” is basically a brand crime, and exactly how to trim expenses without ditching your strategy. Get the know-how for protecting your brand equity, making your clients stickier than ever, and learning why a little creativity in a crisis might just be your business’s superpower. If you’re ready to turn those scary budget convos into smart solutions (and stop panicking about your next lead), this is your time to show up, stay seen, and thrive when times get tough.
Do you feel like social media is just one big popularity contest that leaves you creatively drained? Let's shake things up. Join Manu Muraro shares how to make your brand stand out in a saturated feed, how to actually enjoy content creation, and why celebrating those small wins might be your new secret weapon. From tackling the Instagram algorithm to surviving the world of copycats and award shows, this episode is for every entrepreneur ready to take center stage online.
Feeling like everyone on the Internet has it more together than you? Shannon Keating joins Michelle to get real about the pressure to be perfect, the chaos of social media, and why “rotting” on your phone is stealing your joy. Whether you're stuck in a comparison spiral or need a nudge to put your phone down and actually live, this episode shares the tips on building confidence, finding balance, and remembering you’re more than enough.
Ever wondered if selling branded merch is worth it, or just another shiny distraction? Michelle pulls back the curtain on what it takes to create merchandise that adds value to your business. From mastering the art of print-on-demand to crafting bespoke gifts that leave a lasting impression, discover the strategic decisions behind every product drop. With insights on platforms, margins, and the delicate dance between brand presence and profit, this will have you rethinking your next merch move.
Ever find yourself drowning in notes after a conference, or worse, forgetting every genius idea the minute you get home? Tune in as Michelle and Mo discuss how to turn caffeine-fueled ideas into game-changing opportunities. From teaching workshops with 18,000 attendees, landing brand partnerships, and designing the perfect slides, to the secrets behind making sure your big debut actually looks as good as it feels— this episode covers it all.
Step into the vibrant tapestry of India as Michelle recounts her trip with The Galavant Society. Discover how brand touchpoints, like the silk scarves and editorial travel magazines she designed, can elevate an experience from memorable to unforgettable. From the bustling streets of Delhi to the awe-inspiring Taj Mahal, learn how intentional design translates across continents, cultures, and client expectations. Whether you're a creative, a traveler, or simply craving inspiration, this episode promises insights that go far beyond the destination.
Think your business contracts are airtight? Think again. In this essential episode, Michelle sits down with Gabby Moussa: the legal expert who helps creatives and entrepreneurs dodge some of the most common (and costly) mistakes. From why relying on AI like ChatGPT for your contracts can backfire, to simple steps you can take right now to protect yourself, this candid conversation pulls back the curtain on contracts, intellectual property, LLCs, and everything small business owners really need to know— but might be avoiding. Before your next client project, hit play. Your future self (and your bank account) will thank you.
Curious how brands can break free from digital overload and actually make a lasting impression? In this round up of our top 5 episodes on branding and marketing, you'll learn the essentials of brand identity. Michelle shares actionable tips to connect with your ideal audience, both online and off. From the power of print design to building real-world community, you’ll learn how to make your marketing message stick, drive deeper emotional connections, and grow your business with strategies that outlast the latest social trend.
Discover the art of community building with Taylor Smith, founder of The Power Table. If you’re tired of equating “followers” with real connection, this conversation offers the mindset shifts, practical tools, and leadership insights you need to stand out in today’s entrepreneurial landscape. Learn why consistency, curiosity, and genuine service matter more than ever— whether you’re hosting your first event, growing a network, or leveling up your leadership. Tune in to learn how leading with purpose (and a solid plan) can set you apart in a noisy digital world— and help you build a community that truly lasts.
Discover the strategy behind creating meaningful client relationships. This episode explores the art of mapping the customer journey, from first encounter to loyal ambassador, and examines how service-based businesses can optimize every step for stronger engagement and lasting impact. Michelle shares insights gleaned from real client experiences, guiding you through the essentials of brand consistency, audience segmentation, and revenue opportunities. Elevate your business model and discover how intentional touchpoints drive genuine connection and sustainable growth!
Why does your favorite local coffee shop feel like more than just a morning pit stop? Join Michelle and industry insider Sadie Renee as they explore the impact of values-driven businesses, the evolution of coffee culture, and why the barista behind the counter might be shaping your community more than you think. From the inner workings of hospitality to the challenges of running a low-margin business, they discuss how thoughtful purchasing, authentic relationships, and grassroots marketing are redefining the modern coffee experience.
Feeling uninspired with your current design work? The Kiss My Portfolio Challenge is back to reignite your passion and purpose by connecting your creativity to the issues you care about most. Discover how to create impactful, portfolio-worthy projects through a thoughtfully guided challenge that blends real-world values with standout branding skills. Whether you’re looking to elevate your portfolio, expand your network, or make a positive difference in your community, we're excited to welcome you to the challenge!
Ever wondered where your hard-earned money actually goes when you run a creative business? Peek behind the curtain as Michelle shares on every tool, subscription, and sneaky expense that keeps her agency thriving. From splurges she’ll never give up, to those subscriptions haunting her credit card, you’ll get the unfiltered downlow on what’s essential, what’s a money pit, and how a little spring cleaning can amp up your profits.
Don’t mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from “just good enough” placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward.
Just because you're bored, doesn't mean you should be rebranding. If you’ve ever wanted to throw your whole aesthetic in the trash and start fresh, Michelle’s got your back. Tune in as she dishes on aesthetic fatigue, the real reason you’re bored of your own branding, and how to break the comparison spiral without tanking your authority. From micro makeovers to intentional evolution, learn why a full rebrand might not be the answer (and what to do instead if you’re itching for something new). Let’s get you feeling inspired and ready to love your brand again.
What's the real difference between followers and genuine community? Meet Murtaza Bambot, the founder of Heartbeat, as he unpacks the evolution of online spaces, why social platforms are losing their magic, and how the right tech can transform your group into a thriving, revenue-generating network. Discover practical strategies for migrating members, building authentic engagement, and leveraging customizable platforms like Heartbeat to future-proof your business. Whether you’re a creator, solopreneur, or brand leader, you'll gain a refreshing perspective on sustainable community growth. Tune in for a behind-the-scenes look at the new era of connection.
Curious how in-person strategy sessions can transform a brand? Discover firsthand insights from 5 client on-sites Michelle went on in January, the latest trends in audience engagement, and actionable takeaways for elevating both your brand presence and community connection. Get a look at the real impact of showing up, asking the right questions, and driving intentional growth.
Step inside a world where community, culture, and creativity collide. Meet Mo Maravilla, the force behind Studio Tigre, whose journey from Manila to LA has turned barriers in the coffee industry into invitations for inclusivity and empowerment. Discover how intentional design, lived experience, and radical hospitality can transform an entire movement.
There hasn't been a more important time to practice conscious entrepreneurship. If you're seeing how injustice plays out around the world, and particularly here in America, it's time to build activism into your business framework. This conversation unpacks the overlap between our values and our ventures, inviting you to examine where activism fits within your work—and your everyday life. Michelle shares practical ways to bring you from frustration to meaningful action, all while challenging the privilege of inaction.
Step inside the vibrant world of design leadership as Michelle is joined by Anna Dower, co-founder of the Designer Boss Summit. Discover the art and strategy behind curating a global creative community, and learn how access, authority, and authenticity have redefined what it means to be a designer today. From building an inclusive stage for women to mastering your brand’s signature style, this conversation unpacks the power of collaborative learning, thoughtful curation, and saying yes to opportunities uniquely aligned with your vision. If you’re ready to elevate your creative business and stand out with intention, this episode is your blueprint.
Want to work with us in 2026? This is how. Michelle has compiled alllllll of the ways you can join forces with our team, from bespoke brand design to bragworthy launch packages and creative retainers. Plus, stick around till the end to learn about the upcoming referral program for our superstar referrers (cash, credit, no catch). Whether you’re dreaming of a total glow-up or just want some expert help to level up your business, tune in for the all-access roadmap to working together this year. Why play small when you could stand out?
True hospitality thrives in the foothills of Amador County, where a slower pace, deep roots, and a shared table welcome newcomers and old friends alike. This week, we meet with Daisy D'Agostini to dig into what it means to keep family tradition alive while adapting to a changing wine world. You'll learn what went into their rebrand with MKW Creative Co., and where they're headed.
Here's a behind-the-scenes look at running a creative business. In the first episode of 2026, Michelle breaks down her journey from designing flyers in a college computer lab to building a brag-worthy branding studio with a global team. Get the full picture— from accidental entrepreneurship and world travels to surviving the feast-famine cycles of client work and climbing out of the scarcity mindset. Thinking about starting your own thing, or just want to know how a creative stays inspired a decade in? Hit play!
Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play.