Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect.

Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.

Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism.

What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure’s on.

Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts.

From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery’s journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space.

Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you.

One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're "ready."

If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot run smoothly, the gear that matters, and how AI is changing the creative workflow.

Big walls, bold colors, and even bigger creativity—Annie’s murals turn blank spaces into showstoppers. She shares how she landed her first big projects, why pricing your work confidently is non-negotiable, and how artists can ditch the starving artist myth for good. Plus, she breaks down the power of community, creative flow, and why women lifting each other up is the real blueprint for success.

Forget skipping lattes—Amber Frankhuizen is here to talk about real financial freedom (and why you should still enjoy your matcha). Michelle and Amber get real about building wealth, dismantling money myths, and why women must step up and own their financial power. Get the tea on overspending traps, pricing your work with confidence, and why making more money isn’t just about luxury—it’s about impact. Relearn what true wealth means as they dive into media literacy, self-care, and finding the rituals that help you feel your best self.

Jessica Molina didn’t just build an art career—she built a brand, a business, and a voice that won’t back down. From studying architecture to becoming full-time lettering artist, Jessica shares how she honed her signature style that is bold, vibrant, and undeniably her. You'll learn what you need to define your own style, the business of art, and why standing out beats playing it safe. Plus, get some real talk on imposter syndrome, why joy is a form of resistance, and the responsibility of artists to speak up in today’s political landscape.

Art isn’t just passion—it’s profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she’s redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she’s got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn’t pay the bills.

Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity.

Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode!

It's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's get started!

Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive.

Think marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience’s hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand?

Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you!