►EPISODE 241: 10 Most Common Rebranding Questions Answered
Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover.
In today's episode, we cover the following:
Question #1: What is rebranding, and how does it differ from a brand refresh?
Question #2: When should a company consider rebranding?
Question #3: What are the key steps involved in a rebrand process?
Question #4: How can a rebrand impact a company's market position?
Question #5: What are the benefits and risks of a rebrand?
Question #6: How do we measure the success of a rebrand?
Question #7: What costs are associated with rebranding?
Question #8: How can rebranding affect existing customer perception?
Question #9: What role does company culture play in a rebrand?
Question #10: How does the rebranding process typically take?
RESOURCES:
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
