Brag-Worthy Branding
This is our bread and butter. Whether you're building something new or finally giving your business the visual identity it deserves — we've got two ways in, at two different levels of depth.
WEEK 2 Build the Aesthetic
We take everything you told us and mirror it back to you visually. This is where we build the Pinterest board (with sections for logo inspiration, photography, messaging, packaging, and merch), the mood board with color swatches, and a curated stock/AI imagery album of royalty-free visuals that can carry into your future shoots & content.
The Brand Guideline
The multi-page brand guideline is your brand's Bible. It covers everything — mission, vision, adjectives, ideal client, photography styling, shot lists, print specs (ink, paper, finishes), digital guidelines, social guidelines, and merch direction. If you're building a brand meant to last 10, 15, or 20 years — or managing a team — this document is what keeps everything aligned.
WEEK 1 Define the Brand
We kick off with the strategy session — a 90-minute screen share walking through your brand questionnaire. We dig into mission, vision, adjectives, ideal client, competitive landscape, psychographics, and positioning. This is the foundation everything else gets built on.
We always start here:
WEEK 3 Design the Brand
We go deep on the one-concept method — pulling all the ideas together into a single, fully realized brand direction. You receive a 10–15 minute video presentation (delivered via Basecamp) that walks through the logos, fonts, colors, and styles, and shows how they materialize across social, digital, print, and merch.
Every brand design project — mini or full service — follows the same foundation. The difference is how far we go after the core brand is built.
WEEK 4 Watch. Walk Away. Come Back.
Watch the video presentation all the way through first. Then step away for 24 hours. On the 24-hour mark, come back and leave your notes. You get one round of revisions — use it thoughtfully. We're looking for 85–90% alignment. The goal is to see the brand through the eyes of your ideal client, not everyone you know.
Your Brand, Ready to Deploy
All assets delivered via Google Drive — logos, fonts, colors, styles, imagery — and loaded into your Canva kit (SVG logos, brand fonts, imagery, and brand recipe). You also receive a brand cheat sheet one-pager with everything labeled and ready to reference.
…but a full service brand design also includes
Mockups + Design File Execution
Everything you see in the brand presentation gets executed. Business card, email signature, letterhead, Spotify playlist, animated GIFs, social media mockups, signage files, packaging, merch — all delivered as print and digital-ready design files.
the difference between the two
MINI BRAND DESIGN
$5–7K One-time project investment
✓ Logos, fonts, colors, styles
✓ Mood board + imagery album
✓ Video presentation + 1 round of revisions
✓ Google Drive delivery + Canva kit
✓ Brand cheat sheet 1-pager
— Brand guideline (not included)
— Mockup execution files (not included)
FULL BRAND DESIGN
$15–30K Dependent on business size, visibility + scope
✓ Everything in Mini, plus:
✓ Multi-page brand guideline (the Bible)
✓ Photo/video styling guide + shot lists
✓ Full mockup suite across print, digital, merch
✓ Design files for all applications
✓ Business card, email sig, letterhead, GIFs
Frequently Asked Questions
The Process
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