90 min Brand Strategy Session
Not sure where to start? This hour and a half deep dive is your first step toward a brand that actually works — and the smartest investment you can make before anything gets designed.
What is Brand Strategy exactly??
As a brand designer and creative director for 12+ years, I’ve helped hundreds of brands elevate from bland to brag-worthy. You may remember a brand for their visuals, but even the best of brands has to start with a clear foundation.
This brand strategy session sets that foundation by working through the information our team needs to make sure we represent your brand correctly, design cohesively and help you show up confidently in every aspect of your business.
In this session, expect to be challenged. We’ll be looking at your business on the micro and macro level to be sure that the aesthetics we put in place help you achieve your mission, vision, and big juicy goals.
WHAT IT IS
Clarity before creation.
A focused 90-minute screen share & brand strategy mind map with Michelle to plan your brand, business, and goals — before a single logo gets designed.
WHO IT’S FOR
Entrepreneurs who need a 30,000 foot view of their brand landscape.
You know something needs to change but aren't sure what scope of work makes sense for your business size, stage, or budget.
THE BONUS
It rolls over.
You can apply the total of your strategy session directly toward your brand design project fee when you're ready to move forward.
What we’ll cover…TOGETHER
They say nothing humbles you quite like becoming an entrepreneur. It’s the greatest exercise in self-work, but it doesn’t mean that you have to go it alone. This strategy session was created to help give you an idea of how we turn your dreams into plans.
1 - Brand Questionnaire Review
We’ll provide our tried and true brand questionnaire form. Fill out in your own time, then on the session we’ll walk through your answers together — mission, vision, adjectives, positioning, and ideal client avatar.
2 - Ideal Client Deep Dive
Psychographics, fears, language, and what your audience is actually looking for — so your brand speaks directly to the right people.
3 - Competitive Landscape
Who are your competitors, what are they doing, and where is the white space for your brand to own something distinct? What do they do well, and where will your brand be different?
4 - Recording & Next Steps Provided
After your session, we’ll follow up with a summary of what we discussed, your call recording and a gameplan for next steps (which might include services we’d recommend for bringing your brand to brag-worthy status!) — based on your goals and budget.
Frequently Asked Questions
-
Not necessarily — but you should have a clear enough concept that we can dig into positioning, audience, and goals together. If you're very early stage, this session is actually ideal for stress-testing your idea before investing in design.
-
Completely fine. The session still gives you enormous clarity and direction you can take anywhere. The credit rollover is a bonus for clients who choose to continue with us — not a requirement.
-
Yes — it's the exact same session. Week 1 of our brand design process, offered as a standalone starting point for clients who want to ease in and decide later.
-
Complete your brand questionnaire (will be provided ahead of your call) thoughtfully before we meet. We'll send it once your booking is confirmed. The more detail you bring, the more productive our time together will be.
-
1 calendar year from your strategy session :)
-
Yes! Every session is recorded and sent to you afterwards.
✓ A great fit if you...
Aren't sure which way you want to go with your branding
Are considering a rebrand but feel overwhelmed
Want expert eyes on your brand positioning
Have been DIY-ing and need real direction
Want to make sure you're spending money in the right place & time
✗ Probably not for you if...
Not ready to get into the nitty gritty of your brand
It’s your first convo ever about your new business
Are looking for a 1 stop quick fix for all of your marketing
Need more resources before you commit?
Check out the Kiss My Aesthetic Podcast anywhere you listen to podcasts and on Youtube for hundreds of episodes on branding, marketing & entrepreneurship.