Every brand starts with strategy. We kick off with a 90-minute strategy session where we dig into your mission, vision, ideal client, competitors, and positioning.

From there we build out the visual direction — Pinterest board, mood board, imagery album — before moving into design.

We do the design work using the one-concept method, meaning we put all our energy into one strong, well-reasoned direction based on the information we have about your brand.

You receive a video presentation, sit with it for 24 hours, submit your feedback, and we refine from there.

Everything gets delivered via Google Drive and loaded into your Canva kit, ready to go.

Here’s what we’ll need in the branding process:

• you completed Brand questionnaire (we'll send it to you — set aside real time to sit with it, it's about six pages)

• 1 90 minute strategy meeting

• 1 30 minute brand review meeting

• your correspondence on Basecamp (our project management tool)

• your Canva login so we can set up your kit, and a clear sense of where your brand needs to live — social, print, web, merch, etc. after the project wraps

There are only 2 meetings as a part of the branding process.

1 90 minute Strategy Meeting
1 30 minute Brand Review Meeting

From there, all of our communications happen in our project management tool, Basecamp (which also has a fabulous mobile app!)

All calls are recorded and provided to you in your project folder.

We (your brand included) exist/s in the context of all that came before it and all that will come after it. The logo on it’s own doesn’t do the whole job of telling the story of your business or connecting with your ideal customer/client.

Everything we design is built on a brand foundation, which means the logo is always part of a larger system.

If budget is the concern, our Mini Brand Design starting at $5,000 is the most accessible way in and gives you everything you need to show up consistently.

If you're truly just after a one-off logo, we'd point you toward the Kiss My Aesthetic private community which has plenty of other designers at various skill levels and price points who could help you out.

Seeing your branding for the first time and not GUSHING over it (though it happens 85% of the time with our clients) is totally ok.

Sometimes there are a lot of emotions wrapped up in the branding/rebranding process and people think that its supposed to feel like wedding dress shopping. Like you’re going to find the dress.

Our process is designed to give you space: watch the presentation all the way through, walk away for 24 hours, then come back with fresh eyes. That distance matters. We have to remember that you’re ultimately creating a brand not for yourself, but for your ideal client/customer.

However, if you’re still unsure, every project includes one round of revisions.

Tweaks to colors, adjustments to the logo, or something that just isn't sitting right can be tackled after our c=brand review conversation.

Remember: The more people you show it to, the more opinions you'll collect — and opinions aren't strategy and can sometimes cloud your judgement about the branding we’ve created based on what you’ve told us. :)

Edits to your brand design can be submitted on the duplicate version of your presentation ‘comments section’ which will be provided to you on the thread in Basecamp with your brand design video presentation.

We LOVE to share in your enthusiasm, so if you see something you love, please feel free to comment that! If there’s something you’re not so sure about, please comment that as well so we can review together on your 30 minute brand review call.