►EPISODE 248: From Creator to Influencer: Branding Lessons from Influence with Impact
Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play.
Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House’s first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth.
In today's episode, we cover the following:
Lissette's background and mission
Differences between influencers and creators
Content creation as a core business skill
How to develop your personal brand and message
Shifts and challengers in brand-creator partnerships
Navigating disruptions in brand partnerships
Politics, social issues, and entrepreneurship
Authenticity, vulnerability, community
The impact of social media and parasocial relationships
Multiple revenue streams and the gig economy
Prioritizing slow living
RESOURCES:
Episode 059: Client Case Study with Influence with Impact
Guest info:
To learn more about Lissette and Influence with Impact, follow them on Instagram and Tik Tok @LissetteCalv and visit their website InfluenceWithImpact.co
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
