►EPISODE 245: How to Build an Inclusive Brand with Ashley Jefferson
Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode delivers insightful perspectives and practical tips you don’t want to miss.
Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions.
She is also the creator of Founders, Funders, Fractionals (F3), a hub for the future of work that brings together founders, investors, and fractional executives. F3 focuses on education, meaningful connections, and practical ways to bring the fractional model into companies. Ashley holds an MBA from NYU Stern and a Bachelor’s degree in Business from Seton Hall University.
In today's episode, we cover the following:
Ashley's background and professional journey
Corporate vs. creative work styles
LinkedIn as a platform for community
Podcasting for growth
Should you get your MBA?
Intersectionality in discussions about community
In-person experiences vs. online communities
The future of work and community engagement
RESOURCES:
Get 40% a Strategy Session with Ashley when you us the code KMAPOD25
Guest info:
To learn more about Ashley and Start Up Baddie, follow them on Instagram @StartUpBaddie and Tik Tok @StartUpBaddieAcademy and visit her website AshleyGraceJefferson.com
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
