►EPISODE 246: Email Marketing Essentials with ALLMOST
Raise your hand if you've ever ghosted your own email list. Don't worry, we're guilty of it, too. Michelle teams up with email marketing expert Kieryn Wang to share everything you've definitely been ignoring in your inbox management. Turn subscribers into superfans, battle the fears of sounding salesy, and discover why a "one sentence" email might actually be what works for your audience. From list revivals to clever segmentation and the ultimate “unsubscribe” mindset shift, this episode is your reminder to stop sleeping on email— and start making it work for you.
Kieryn Wang is an Email Marketer and Founder of ALLMOST, a boutique email marketing agency that turns email lists into revenue-generating powerhouses. With over 12 years of experience in digital marketing, she specializes in building high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth.
Since launching ALLMOST, Kieryn has supported over 60 brands in the beauty and wellness space through her campaigns and membership community, helping clients transform their email marketing into one of their most profitable and reliable sales channels. Her expertise has led to six- and seven-figure revenue growth for clients, and her insights have been featured in Bon Appétit, Bloomberg, and other top-tier publications.
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In today's episode, we cover the following:
Starting in email marketing
Consistency in emails
How service-based businesses can tend to their email list
Analyzing your email metrics
Design-based vs text-based emails
Setting up your welcome series
How to audit your emails
Trends to look out for you in 2026
RESOURCES:
Get $30 off when you use code KISS ItsAllMost.com/KissMyAesthetic
Guest info:
To learn more about Kieryn and ALLMOST, follow them on Instagram @ItsAllMost an visit their website ItsAllMost.com
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard