►EPISODE 250: Client Case Study: Amador Wine Country
True hospitality thrives in the foothills of Amador County, where a slower pace, deep roots, and a shared table welcome newcomers and old friends alike. This week, we meet with Daisy D'Agostini to dig into what it means to keep family tradition alive while adapting to a changing wine world. You'll learn what went into their rebrand with MKW Creative Co., and where they're headed.
Daisy D’Agostini is an owner of D’Agostini Wines and part of a multi-generational winemaking family in Amador County. She serves on the Marketing Committee for the Amador County Wine Heritage District, where she’s focused on celebrating the region’s history while helping evolve the Amador Wine Country brand for the next generation.
In today's episode, we cover the following:
Daisy's background and family business
How Daisy found MKW Creative Co.
Board involvement
Amador Wine Country's four signature annual events
Marketing challenges before the rebrand
Initial reactions of the brand design presentation
The Amador Wine Country experience
Regional positioning and visitor demographics
Changes in wine consumption trends
Leaning into heritage and storytelling
Navigating change and growth in the wine region
The perfect 72hr Amador Wine Country trip
RESOURCES:
Guest info:
To learn more about Amador Wine Country, follow them on Instagram, Tik Tok and Facebook @AmadorWine and visiting their website, AmadorWine.com.
WORK WITH MKW CREATIVE CO.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
