►EPISODE 258: Client Case Study: Opside Studio

Marketing
Written By MKW Creative Co.
 
 

Don’t mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from “just good enough” placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward.

In today's episode, we cover the following:

  • What an online business manager is

  • How Cody and Michelle met

  • Evolution of Cody's services

  • Making the jump from corporate to freelance

  • Branding decisions in early business stages

  • The shift from "nice to have" to "need to have" in business expenses

  • The branding process with MKW Creative Co.

  • Brand naming and final selection

  • Brand strategy: analogy and visual direction

  • Positioning against competitors

  • Impact of new branding on Cody and her business

RESOURCES:

Guest info:

To learn more about Cody and to watch her upcoming brand launch for Opside Studio, follow her on Instagram @CodyOBM, on LinkedIn @CodyGarnerHowe, and visit her website CodyGarnerHowe.com/

Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at App.Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off.

P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at App.Heartbeat.Chat/kissmyaesthetic/invitation?code=2FEB4G.

WORK WITH MKW CREATIVE CO.

Connect on social with Michelle at:

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This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma .

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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

This episode was edited by Berta Wired

Theme music by: Eliza Rosevera and Nathan Menard

 
MKW Creative Co. https://mkwcreative.co/
Next

►EPISODE 257: Why You’re Bored of Your Brand (and What to Do About It)