►EPISODE 275: How to Make Print Design Work for Your Brand
In the age of AI overload and digital sameness, it’s time to stand out with print. Michelle reveals how what makes good print design and how to make your brand impossible to ignore— from eye-catching direct mail and tactile packaging to look-books people want to keep. Get the inside scoop on luxury catalogs, creative print marketing, hybrid strategies, and why thoughtful snail mail is the ultimate attention hack in 2026. Ready to create something your audience can actually hold onto? Tune in for print ideas, branding best practices, and plenty of inspiration for brands and creatives craving serious longevity.
In today's episode, we cover the following:
The marketing landscape shift from physical to digital
Why did print design die in the first place?
Value of print today in 2026
What MKW Creative Co. is doing to bring print back
How to elevate your print pieces to be multi-functional
Current print design trends and opportunities in 2026
Unboxing culture and branded touchpoints in your packaging
Ideas for creating curated designs and world-building with packaging
Considerations before sending designs off to print
RESOURCES:
Episode 268: What Entrepreneurs Need to Know About Brand Merch
Episode 198: Marketing Without Social Media
Episode 147: The Power of Print in the Digital Age with MoreWithPrint
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-- STICKER GIANT --
This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code MKW25 for 25% off when you spend $150 or more! Code is valid for one-time use only. Expires December 31st 2026.
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This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
