►EPISODE 276: BTS of a Brand Launch
What does it take to launch a luxury condo brand from the ground up when the building doesn’t even exist yet? Step behind the scenes with Michelle as she unveils the strategy, creative moves, and real estate secrets that brought a condo's Milwaukee debut to life. From mastering the art of hype (and keeping things under wraps) to creating irresistible social content and plotting the juiciest lead capture plan ever, this episode is your all-access pass to branding magic and making big decisions. If you’ve got big brands (or big dreams) to launch, don’t miss this one.
In today's episode, we cover the following:
Creating an opportunity deck
Identifying your positioning map
Developing a marketing strategy
Setting up Instagram teasers
Creating a subscriber access point
Designing branded merch
Launch marketing plan and outreach
Capturing community and lifestyle elements
RESOURCES:
Episode 268: What Entrepreneurs Need to Know About Brand Merch
Episode 262: Mapping Client Touchpoints for Service-Based Businesses
Episode 176: Client Case Study: Piano C Property Management
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-- STICKER GIANT --
This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code MKW25 for 25% off when you spend $150 or more! Code is valid for one-time use only. Expires December 31st 2026.
-- ZENCASTR --
This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
