►EPISODE 273: 10 Things I’d Change If I Restarted My Business Today
Ever wish you could hit rewind and start your business with everything you know now? Time travel with Michelle as she shares the ten bold moves she'd make if she restarted MKW Creative Co. today. From building a killer portfolio before posting on socials to negotiating contracts that actually work for you, this episode lays out the playbook for anyone ready to ditch rookie mistakes and build a business that clients can’t stop referring. Find out how to nurture your network and get creative with compensation. Let's fast-track your business.
In today's episode, we cover the following:
Tip #1: Portfolio first, social media second
Tip #2: Identify your referral network and nurture them
Tip #3: Contracts and proposals that expire
Tip #4: Be kind to the clients you love (grandfather rates)
Tip #5: Testimonial-centric content
Tip #6: Implement client surveys for data and improvement
Tip #7: Create your encyclopedia of knowledge
Tip #8: Recognize the risk for first-time clients and compensate creatively
Tip #9 Develop a paywall or advanced content
Tip #10: Regularly schedule face-to-camera content and prioritizing in-person events
RESOURCES:
Episode 251: How to Work with MKW Creative Co. in 2026
Episode 202: Creating DIML & Case Study Content Step-by-Step Guide
Episode 110: Our Services & How We Work
Episode 105: How I Started My Brand Design Business
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-- STICKER GIANT --
This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code MKW25 for 25% off when you spend $150 or more! Code is valid for one-time use only. Expires December 31st 2026.
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This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
