►EPISODE 268: What Entrepreneurs Need to Know About Brand Merch
Ever wondered if selling branded merch is worth it, or just another shiny distraction? Michelle pulls back the curtain on what it takes to create merchandise that adds value to your business. From mastering the art of print-on-demand to crafting bespoke gifts that leave a lasting impression, discover the strategic decisions behind every product drop. With insights on platforms, margins, and the delicate dance between brand presence and profit, this will have you rethinking your next merch move.
In today's episode we cover the following:
The difference between merch and branded items
Print on demand services
Squarespace vs. Shopify
Limited edition product strategy
Finding the maximum real estate for your merch
Custom products in bulk for conferences
Inventory management considerations
RESOURCES:
Episode 262: Mapping Client Touchpoints for Service-Based Businesses
Episode 254: Client Case Study: Studio Tigre
Episode 230: Client Case Study: The Galavant Society
Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
