►EPISODE 271: Surviving the Budget Squeeze in Branding and Marketing
Is your current marketing strategy going silent? Michelle gives the lowdown on what to do when your marketing spend hits a wall, why “going dark” is basically a brand crime, and exactly how to trim expenses without ditching your strategy. Get the know-how for protecting your brand equity, making your clients stickier than ever, and learning why a little creativity in a crisis might just be your business’s superpower. If you’re ready to turn those scary budget convos into smart solutions (and stop panicking about your next lead), this is your time to show up, stay seen, and thrive when times get tough.
In today's episode, we cover the following:
Building leads through referrals
Client retention strategies
Budgeting for social media management
Repositioning your value
Adjusting price and brand strategy
Helping corporate escapees freelance
Reputation management and economic shifts
Protecting your business when multiple clients leave
Creative strategy and budgeting tips
RESOURCES:
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code MKW25 for 25% off when you spend $150 or more! Code is valid for one-time use only. Expires December 31st 2026.
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
