►EPISODE 270: Instagram Strategy & How to Enter the Reelies with Your Social Team
Do you feel like social media is just one big popularity contest that leaves you creatively drained? Let's shake things up. Join Manu Muraro shares how to make your brand stand out in a saturated feed, how to actually enjoy content creation, and why celebrating those small wins might be your new secret weapon. From tackling the Instagram algorithm to surviving the world of copycats and award shows, this episode is for every entrepreneur ready to take center stage online.
Manu Muraro is the founder of Your Social Team, a content marketing brand helping small business owners grow through strategic email marketing and Instagram content. Manu is also the creator of The Reelies Awards, the first award show celebrating Small Business Owners and Creators through Instagram Reels. A former creative at Cartoon Network, Manu brings award-winning experience to everything she creates — from email templates to done-for-you social content that saves time and drives results.
In today's episode, we cover the following:
Changing role of social media
Origin of the Reelies
Creating an awards show
In-person events
Adapting to changes in content
The Instagram algorithm and oversaturation over the years
Building genuine client relationships
Staying on top of social media trends
Discussing visual trends in design
Discovering and using Unscreen
Handling content copying issues
Setting up your social media account
Creating a presentation outline
TikTok's impact on discovery
Judging criteria for Reelies
Importance of in-person meetings
Winning awards for client projects
RESOURCES:
Get your 1 free entry for the Reelies
Blog: Starting a New Instagram Account? Here’s what your first 9 posts should be
Guest info:
To learn more about Manu and Your Social Team, follow her on Instagram and TikTok @YourSocialTeam, Facebook @WeAreYourSocialTeam, and visit her website, YourSocial.Team
WORK WITH MKW CREATIVE CO.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
