Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience!

Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty.

Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals.

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode.

Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.

In part 1 of this 6-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good.

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep.

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome.

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful.

Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease.

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too.

Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner.

Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals.

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide for creating spaces that guests can't help but rave about.

You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time.

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options?

Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave.