SAN DIEGO OPEN
TENNIS TOURNAMENTS
Partnering with Katharine LiMandri and Troy Morrison of Torrey Pines Marketing, our team was approached with the opportunity to design Branding, Social, Signage, and On-Site Content Creation for the San Diego Open Mens & Womens Professional Tennis Tournament in San Diego in 2022.
HOW IT STARTED
WHAT WE DESIGNED
Our first objective was to create an aesthetic that was bright, eye-catching, and obviously San Diego in style. Once the look and feel was set, MKWCC worked alongside Katharine LiMandri to create all the Print, Digital, and Social Media assets to promote the 9-Day ATP 250 from Sept 17-25 & and 9-Day WTA 500 from Oct 8-16. Team MKWCC also took on all On-Site Social Media during both tournaments and garnered some notable stats.
KEY METRICS:
TikTok: Increased video views 18,000%
Profile views 3,328%, Likes 3,209%, Comments 3,750%;
Started account at 0 followers, now up to 524
Instagram: 224k Accounts Reached, 36,153% increase
6,706 accounts engaged
Started account at 2,984 followers, up to 5,280
TOTAL CONTENT CREATED:
101 Posts, 1113 Stories, 108 Reels, 20 Live Videos
TUNE IN TO LEARN MORE:
Banner Design for 50th Anniversary of Title IX
Flyer & Quarter sheet Design
Custom Face Filter Designs
for Instagram and TikTok
