Crafting the brand identity for Studio Tigre meant honoring a story far deeper than coffee itself. We set out to design a world that celebrates the vibrancy of Filipino cultural expression while embracing the bold, modern energy of Mo’s creative vision. Our challenge was to distill her fusion of hospitality, education, and artistry into a visual language that feels both culturally grounded yet contemporary. Through an expressive palette, dynamic typography, and ornamentation inspired by global craft traditions, we built a brand that radiates connection, curiosity, and community. This cohesive identity speaks directly to Studio Tigre’s audience—inviting them into a space where every detail is intentional, joyful, and rooted in the belief that flavor and culture are best experienced together.