BAD BITCH BOOK CLUB
ONLINE COMMUNITY
HOW IT STARTED
Years ago, Mackenzie challenged herself to read 50 books in one year. Friends, family, and avid readers of her fashion blog jumped in. Before she knew it she had an online community on her hands, and thus Bad Bitch Book Club was born. Once her online facebook group hit a few thousand members, there was a huge demand for book-y merch and a brag-worthy brand to rep around town.
Mack reached out to team MKWCC back in 2019 with the idea, and we created the first ever Brandini package for her brand.
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WHAT WE DESIGNED
The best part about working with Mackenzie was that she knew exactly what she wanted… “valentines day on crack.” Since designing the retro feminist inspired logo design in hot pink and bright red, we’ve worked on numerous merch and apparel designs together, podcast artwork, and miscellaneous collaborations via social media.
“I cannot recommend Michelle enough. She executed by vision beyond my wildest dreams + fast. Her prices are a great value. I am thrilled by my experience of working with her. ”