Luxury Fire Island came to use looking to refresh their branding. With a vision to redefine real estate on Fire Island by leading with warmth, personality, and high-touch service—building the go-to brand for the sandier side of New York, where community always comes first. As a full-service real estate brokerage located in Fire Island, NY they wanted to maintain their brands existing laid back charm while elevating it to something a little more playful, costal, and localized to really appeal to their target market.
HOW IT STARTED
WHAT WE DESIGNED
When designing the brand for Luxury Fire Island Homes we wanted to capture the carefree spirit and nostalgic charm of timeless summer days, evoking a laid-back, unpretentious lifestyle—sun-drenched beaches, leisurely bike rides, and savoring local treats. We crafted the visuals to feel warm and inviting, drawing from natural textures, vintage photography, and subtle patterns inspired by classic beach umbrellas and seaside linens.
As a brand that is deeply rooted in community, we wanted to ensure that each brand touchpoint celebrates genuine connection and simple pleasures. The brand operates with authentic friendliness, where luxury isn’t status but the comfort of knowing every detail is handled.
Visually, the mood blends coastal warmth with artistic playfulness, creating an identity that’s equally relaxed and refined. It feels like home—with sandy floors, linen curtains blowing in the breeze, and the gentle hum of nearby waves. Luxury Fire Island Homes offers an effortless, joy-filled lifestyle on the sandier side of New York, where your summer self thrives.
