SALT DOG
AQUATIC FITNESS CENTER
HOW IT STARTED
When Salt Dog came to us, they had a clear vision but needed help building a brand that truly captured their unique concept—a one-of-a-kind canine aquatic and fitness center in Vermont. Their goal was to create a safe, clean, and fun environment where dogs could swim, exercise, and socialize, while their owners enjoyed a memorable experience alongside them. Salt Dog needed branding that was modern yet inviting, and playful while maintaining a professional edge. They also required cohesive branding that could extend across various touchpoints, from the facility signage to retail products like branded towels, bandanas, and other merchandise.
we took this vision and ran with it—crafting a brand identity that perfectly blended the tranquil, spa-inspired feel of saltwater with the energetic, playful spirit of dogs. We designed a clean and modern logo that transferred seamlessly across all applications, from in-store signage to merchandise. We also developed a bold and inviting color palette and created visuals that reflected the brand's core values of fun, safety, and sustainability. Our designs weren't just aesthetic; they were crafted with versatility in mind, ensuring that they could translate easily across digital platforms, social media, and physical products, such as towels and dog toys.
By balancing Salt Dog’s spa-like tranquility with playful, dog-centric elements, we built a brand that not only stands out in the canine wellness industry but also resonates deeply with their ideal clientele—those passionate about giving their dogs the best. Through this cohesive, visually dynamic brand identity, Salt Dog is now positioned to become the go-to destination for dog owners seeking a fun, safe, and innovative space to bond with their pets.
