DENTAL HYGIENE NATION
APPAREL & GEAR
HOW IT STARTED
Caitlyn Rastetter had no idea her Dental Hygiene Problems twitter account was going to blow up into a viral brand. When she reached out for help with branding, she was looking for a way to be a step ahead of copycat etsy brands that were riding on her coat tails. We agreed that a Full Service Brand Design scope made the most sense, so that DHN could have their ultimate brand handbook for all future collection drops and brand collaborations.
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WHAT WE DESIGNED
The emphasis for the logo and brand design was to create something that would be proprietary to Dental Hygiene Nation. We landed on a signature ‘drippy tooth’ and ode to the prior gold tooth logo, but with a sweet confectionary touch like a drippy ice cream cone. Buying from Dental Hygiene Nation is a treat, and the ‘drip’ is also synonymous with swag or confidence you feel when repping DHN.
What started as a brand design project quickly morphed into Merch and Apparel Suites, Creative Direction Photo and Video shoots, Print Design, and Instagram and TikTok Content Creation.
