NKD COWBOY
HAT COMPANY
HOW IT STARTED
Sisters and entrepreneurs Sarah & Hillary were inspired to create their own hat company inspired by old school western cowboys. Riffing on the famous naked cowboy of New York City, they were looking for a brand that could straddle city and country style, from Miami to Minnesota, Sedona to Saratoga. They opted for the Brandini scope of work to set them up for success in their launch.
WHAT WE DESIGNED
What we created was a gritty, weathered, rough and tumble logo design and desert inspired color palette that is as tough as it is sassy. Paired with the casual film brand photography from Joshua Tree, this brand is a brag-worthy vibe for miles.
