KOLLAB
SOCIAL MEDIA, ETC.
HOW IT STARTED
We met with Shaquilla after she mentioned she’d been a long time fan of the MKW Creative Co TikTok account and live streams. She felt she had outgrown her social media marketing agency, named Keeping Up with the Socials and was ready for a new name, new look, and new energy to attract more specific clientele, and expand her team. After landing on the name Kollab, she decided to go for the Mini Brand Design Scope for the rebranding basics that she could run with.
WHAT WE DESIGNED
We designed a bold, vibrant brand identity for Kollab Social Media that perfectly balances creativity with professionalism. The project included a modern logo with customizable variations, a bright and versatile color palette influenced by a playful pseudo-Y2K aesthetic, and patterns and icons to enhance the brand's visual storytelling.
We incorporated grounding tones like chocolate brown and red to complement the neons, creating a unique, edgy contrast. Additionally, we developed AI-generated visuals, explored creative applications for merchandise, and proposed dynamic digital content strategies. The result is a cohesive, standout brand designed to captivate online audiences and reflect Kollab’s innovative approach to social media.
