We refreshed her brand to reflect its refined, inquisitive, and welcoming nature, emphasizing her core values of intentionality, curiosity, transparency, warmth, and connectedness. Our work included refining the "MDC" monogram for better legibility, introducing a sophisticated color palette, and incorporating modern typography to capture her knowledgeable yet approachable voice. We ensured the brand's versatility across digital platforms and physical merchandise, creating a cohesive and compelling narrative that showcases Morgan’s expertise and dedication to coffee. Through strategic branding and thoughtful design, we empowered Morgan to engage more effectively with her audience and solidify her influence in the coffee community.