MORGAN ECKROTH
HOW IT STARTED
We focused on elevating her status as an expert in the specialty coffee world. Morgan, a content creator and coffee enthusiast, needed a brand refresh to reflect her refined, inquisitive, and welcoming nature. Our mission was to highlight her expertise and dedication to the craft. We dove into her core values—intentionality, curiosity, transparency, warmth, and connectedness—guiding our redesign process.
TUNE IN TO LEARN MORE:
We refreshed her brand to reflect its refined, inquisitive, and welcoming nature, emphasizing her core values of intentionality, curiosity, transparency, warmth, and connectedness. Our work included refining the "MDC" monogram for better legibility, introducing a sophisticated color palette, and incorporating modern typography to capture her knowledgeable yet approachable voice. We ensured the brand's versatility across digital platforms and physical merchandise, creating a cohesive and compelling narrative that showcases Morgan’s expertise and dedication to coffee. Through strategic branding and thoughtful design, we empowered Morgan to engage more effectively with her audience and solidify her influence in the coffee community.
WHAT WE DESIGNED
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“Michelle and her team did an incredible job bringing my personal brand refresh to life. I came to the table with a lot of vague ideas and Michelle spent the time to tease them out into words and really put meaning to what was floating around in my mind. I couldn’t have asked for a more communicative and friendly team, working with MKW Creative was a true pleasure and I’d highly recommend them!”