TOP SHELF BOOK CONSULTING

HOW IT STARTED

Top Shelf Book Consulting is a marketing agency for people in the literary world who are looking to find, connect, and grow their audience on social media (and in-person) through the launch of their books and communities. The founder, Mackenzie Newcomb, is shaped by over a decade of content creation and luxury influencer marketing experience. Top Shelf’s mission is to champion top-tier independent authors, ensuring their outstanding literary creations find their rightful audience. They celebrate books as a form of luxury, by offering boutique services, collaborating with 1-2 exceptional authors each quarter, and focusing on influencer marketing and events.

WHAT WE DESIGNED

Our goal was to create a brand that felt timeless, high-end, and vibrant. Leaning away from anything stuffy or pretentious to help Top Shelf redefine the world of literature. We captured the playful energy of New York City through the use of a primary color palette and bold serif fonts combined with swooping scripts.

Branded storefront in New York City, Top Shelf Book Consulting Logo in yellow on window
3 branded Top Shelf Book hats in a row
Blue Open Matchbook with Top Shelf Script Logo
Light Yellow Open Matchbook with Top Shelf Logo Logo
Previous
Previous

Jo Johnson Overby

Next
Next

Whiskey & Lace