TOP SHELF BOOK CONSULTING
HOW IT STARTED
Top Shelf Book Consulting is a marketing agency for people in the literary world who are looking to find, connect, and grow their audience on social media (and in-person) through the launch of their books and communities. The founder, Mackenzie Newcomb, is shaped by over a decade of content creation and luxury influencer marketing experience. Top Shelf’s mission is to champion top-tier independent authors, ensuring their outstanding literary creations find their rightful audience. They celebrate books as a form of luxury, by offering boutique services, collaborating with 1-2 exceptional authors each quarter, and focusing on influencer marketing and events.
WHAT WE DESIGNED
Our goal was to create a brand that felt timeless, high-end, and vibrant. Leaning away from anything stuffy or pretentious to help Top Shelf redefine the world of literature. We captured the playful energy of New York City through the use of a primary color palette and bold serif fonts combined with swooping scripts.