► EPISODE 029: Writing Better Brand Copy with Emma Givens
This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation.
Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter.
They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice.
Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions.
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For more on Emma, you can find her as @intrepidemma on Instagram. And you can check out her services through intrepidemma.com.
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma
