► EPISODE 044: Caption Copy with Emma Givens
Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen!
They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type.
Also talked about the differences between copy and content copy, the bigger mistakes that people make with SM writing, how to know the ideal copy length for each platform, what's evergreen content, and copy VS sales generating content
They share tips on how to avoid cushion words, different CTA for your non-sales posts, and last but not least, tips on how someone can best prepare when enlisting a copywriter's help.
RESOURCES:
Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller
WORK WITH MKW CREATIVE CO.
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For more on Emma, you can find her as @emmagivenswriter on Instagram and as Emma Givens on YouTube. And you can check her services at emmagivens.com.
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma
