► EPISODE 056: Client Case Study - Kenny Flowers Country Club
Kenny Haisfield is the founder of resort-wear brand Kenny Flowers. He chats about making floral shirts that aren't your dad's, running a travel-focused DTC brand in the midst of a global pandemic, and how he got Jimmy Buffett to wear Kenny Flowers on his summer tour.
Kenny Flowers has become much more than just a shirt company. Now the brand also offers everything from funky, fresh swim trunks to women's swimwear and dresses designed by Kenny's wife Christina to a line of golf polos to keep you looking fly on the golf course.
The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what's possible and embrace that feeling of vacation every day. Mahalo!
In today's episode, we cover:
Kenny's backstory and how everything started
Bali's magical influence
How the brand is evolved from 2015 when it first started
What branding is all about - definitely not just a logo
How the internet is no longer a luxury but fundamental nowadays
Where they envision NFTs can help grow businesses
Kenny Flower's Country Club - how it came to life
What makes Kenny Flowers brag-worthy
Marketing Channels - what have been his marketing efforts, and which ones have changed the most since he started
Kenny's golden nuggets advice
Guest info:
For more on Kenny, you can find him as @kennyflowers_ on Instagram.
You can check out their collections at kennyflowers.com.
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