► EPISODE 087: Client Case Study - So Diego
Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic.
Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well.
They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan.
In today's episode, we cover:
Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city
So Diego's offerings
Their most memorable client experience
How incredibly eclectic San Diego is
So Diego's evolution leading up to their rebrand with MKW Creative Co.
Their favorite part of the new brand kit
New ideas brewing to dispel people's preconceived notions of San Diego
How do they think So Diego would look like if they started it from scratch today
The importance for entrepreneurs to grow their B2B network
Social media marketing can help, but you can have a successful biz without a strong following
What makes So Diego "brag-worthy."
RESOURCES:
Kiss My GIFs - Motion Graphics Training for Graphic Designer
Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer
Guest info:
For more on So Diego, you can find them @_sodiego on Instagram, and to check out their tours and offerings, head over to sodiego.com
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