► EPISODE 099: Client Case Study Hemsley Ventures
Sawyer Hemsley is the co-founder and CBO of Crumbl Franchising, America’s fastest-growing gourmet cookie company. Originally from Preston, Idaho, Sawyer didn’t venture far for his degree in marketing at Utah State.
After graduating, Sawyer was a marketing assistant of On Advertising, an advertising agency in Preston but left in 2017 to start Crumbl, the first of many projects. Since then, he's founded Hemsley Ventures, a forward-thinking, values-driven investing group that uplifts brands to become new-nostalgic favorites through capital, community, and strategic brand positioning. His projects include Polar Bear Eats, Peach Grove House, and Hemsley Ranch with big visions for more in 2023.
In today's episode, we cover:
Meet Sawyer, Crumbl, and his origin story
Growing up in a small town and giving back to your community
How Sawyer and Michelle got connected
Peach Grove House: the vision and future goals
How Sawyer ties in nostalgia when building a brand
Creating Hemsley Ventures
Allowing brands to adapt over time
Buying Polar Bear and drumming up the hype
Sawyer's latest project: Hemsley Ranch
Initiatives that Sawyer's working on
How branding shapes our experience
RESOURCES:
Guest info:
For more on Sawyer and his entrepreneurial journey, you can follow him at @sawyerhemsley on all social platforms, and for all fun projects and brands, follow @hemsleyventures.
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
