► EPISODE 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation
Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites.
Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates dentistry! She started as a social media sensation on Twitter back in 2012, known as Dental Hygiene Problems. Soon, she realized there wasn't a brand that represented dental professionals like her. So... she started Dental Hygiene Nation in 2015! Today, they sell toothy accessories, apparel, and even a dental subscription box just for dental professionals.
In today's episode, we cover the following:
How niching down serves you
The nitty-gritty of running a merch brand
Devising campaigns and knowing which trends to hop on
Creating a subscription box
Creative burnout
Using Chat GPT and Midjourney to push the envelope
Prompt ideas for unique ideas on Midjourney
Outsourcing to encourage freedom and fun in your biz
Hot tip to connect with brands on Threads
RESOURCES:
Guest info:
To browse Dental Hygiene Nation's merch, you can follow them on Instagram and TikTok @dthynation, on Facebookat Dental Hygiene Nation, or visit their website, dentalhygienenation.com and save 10% when you subscribe for a year!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
