► EPISODE 147: The Power of Print in the Digital Age with MoreWithPrint
Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand.
Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel.
In today's episode, we cover the following:
Lauren's origin story
How you can bring your brand to life with print
Your options for print
The differences between working with a brand designer vs. Canva for print
The importance of file types and Pantone colors
The power of brand color consistency
Some of Lauren's favorite projects she's worked on
Multifunctional print campaigns
Predictions on the rise of print
Highly customized mail for customer engagement
Print trend predictions for 2024
RESOURCES:
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To learn more about Lauren and MoreWithPrint, follow them on Instagram, Facebook and TikTok @MoreWithPrint, or visit their website MoreWithPrint.com
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
