►EPISODE 163: Bumble's Rebranding Fail and Other Marketing Flubs
How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss!
In today's episode, we cover the following:
Bumble's history
Bumble's relaunch and failed billboard campaign
Bumble's apology
Why was Bumble's campaign a miss from a marketing standpoint?
Instagram's terrible stickers UI/UX
JoJo Siwa's personal rebrand
Things to be learned with branding
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
