►EPISODE 174: Client Case Study: FRG Real Estate
Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.
In today's episode, we cover the following:
Why they needed support from MKW Creative Co.
Sarah's marketing background
The evolution of FRG's marketing efforts
How marketing managers create a plan with multiple people
What qualities of FRG are reflected in the branding
Creating a brand that is community and client-focused
Collateral materials that the team was most excited about
Connecting branding with exclusivity in a personalized way
Nailing the aspirational yet approachable vibe
The advice she'd give to her young marketing professional self
What Sarah hopes her future self says about her present self
GUEST INFO:
To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
