►EPISODE 178: Building Bold Brands with Bright Eyes Creative Co
Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!
Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram.
In today's episode, we cover the following:
Alexa's journalism background
Alexa's previous business strategy and her current pivot
How she strategizes with her clients
The gamification of SEO and content quality
Focus on connecting with who you want to work with, not competitors
Combat online burnout by seeking offline inspiration
Entrepreneurs who inspire her
Being bold enough to stand out online
Favorite group mentorship programs
Marketing productized services
Repeating messages on social for clarity
RESOURCES:
Subscribe to Creatives Anonymous
Grow Your Own Brand with Coming Up Roses
Join the waitlist for Brand-ed with Gem Creative Co.
GUEST INFO:
To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co,
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
