►EPISODE 203: The Business of Art with Alicia Puig
Art isn’t just passion—it’s profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she’s redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she’s got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn’t pay the bills.
Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC.
In today's episode, we cover the following:
Alicia's arts background
The business of art
Pricing and selling your artwork
Factors to consider in pricing art pieces
What goes into curating an online art gallery
Industry gatekeeping in the contemporary art industry
Advice for emerging artists
RESOURCES:
Get 10% off your first PxP Contemporary piece with code NEWCOLLECTOR
Buy Alicia's book, The Complete Smartist Guide
Snag your FREE Artist Pricing Calculator
Episode 201: Building a Global Brand with Shay Bacani
GUEST INFO:
To learn more about PxP Contemporary and support artists, follow them on Instagram, Facebook, and Tik Tok @PxPContemporary and visit their website, PxPContemporary.com
This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!!
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
