►EPISODE 209: How to Build Creative Confidence with Molly Reopelle
Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you.
Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing herself an "artistic translator", Molly works with brands and individuals alike to learn their story and create custom visuals that bring it to life in beautiful and memorable ways. Outside of client work, Molly aims to build creative community by connecting with artists to squash imposter syndrome and spread the word that there is room for all of us at the table.
In today's episode, we cover the following:
Going from a French degree to a muralist
Molly's design process
Defining your style and attracting the right clients
Business evolution in 2025
The value of pouring energy into your business
Working with a business coach
Pushing past the starving artist mindset
Mindset shifts in charging your worth
Setting the tone for your business
Dream projects
The importance of public art
RESOURCES:
Episode 206: Turn Your Art into a Business with Annie Boulding
GUEST INFO:
To check out Made by Molly Jo's murals, follow her on Instagram, Facebook, and TikTok @MadeByMollyJo and visit her website MadeByMollyJo.com.
Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
