►EPISODE 224: Pivot Your Creative Business with AMD Creative
Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to “coast through the cringe” to grow. From starting a new course to leaning into public speaking, Adelaide opens up about what it really takes to evolve as both a business owner and creator. Remember: confidence is built, not given.
Adelaide Matte is the founder of AMD Creative, a thriving agency based in Birmingham, Alabama. With a sharp eye for design and a deep understanding of branding and storytelling, she has built AMD Creative into a sought-after agency that helps businesses and individuals craft authentic narratives.
Adelaide is passionate about trend forecasting and creativity in all its forms, often following the latest in fashion and occasionally sewing her own clothes. A steadfast advocate for women’s empowerment, she fosters environments where women can thrive and grow. Through her leadership and mentorship, she inspires others to embrace their potential, creating a ripple effect of positivity and progress.
In today's episode, we cover the following:
The CEO mindset and restructuring AMD Creative for flexibility and growth
Setting boundaries as a young agency owner
Finding your creative flow and maximizing it
Launching Coast Through the Cringe
The phases of going from cringe to confidence
Fueling your creativity outside of work
Public speaking and personal branding evolution
Social media, authenticity, and follower expectations
Finding balance between personal identity and business
RESOURCES:
Follow Coast Through the Cringe on Instagram
Episode 116: Creative Agency Life with Adelaide Matte
Episode 055: Life According to Creative Agency Owners - Adelaide Matte of AMD Creative
GUEST INFO:
To learn more about AMD Creative, follow them on Instagram and TikTok @AdelaideTheCreator and visit their website, AMDBirmingham.com
Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia
WORK WITH MKW CREATIVE CO.
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This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma.
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
