►EPISODE 230: Client Case Study: The Galavant Society
Ever dreamed of running away to India, Egypt, or Greece without waiting on anyone else's schedule? Meet Alle Pierce of The Gallivant Society, as she and Michelle dish on building a luxury travel brand from the ground up. From accidentally launching a business with a Canva logo to curating transformative, friendship-fueled adventures for women across the globe, you’ll get the inside scoop on what really goes into planning curated group trips. Sprinkle in tales of TV news burnout and launching a website that finally matches the five-star experience, this episode is proof that luxury doesn’t have to be boring, and travel is always better with the right crew.
Alle Pierce is the Founder, Travel Designer, and Chief Galavant Officer at The Galavant Society: a company offering curated, small-group travel experiences for independent and curious women. Before launching TGS, Alle spent over a decade as a TV journalist and Emmy Award–winning host, telling stories on-air around the country. When she's not galavanting, she produces travel content for the Olympics and tourism boards, emcees events for the American Society of Travel Advisors, and proudly serves as the Godmother of a luxury river cruise ship. At its heart, The Galavant Society is more than just travel. It’s a global community of women living boldly, on their own terms.
In today's episode, we cover the following:
Alle's career backstory
Transition to the travel industry
Organizing her first group trip
Brand naming and evolution
MKW collab: from merch to branding
Brand strategy and visual identity development
Signature items: the Galavant Scarf
Scaling and structuring the business
Website and sales experience upgrade
The brand reveal "wedding" launch party
Lasting impact and brand belonging
Gifting and client loyalty
Looking forward: plans for future trips and collaborations
RESOURCES:
Episode 229: Why Your Rebrand Deserves a Launch Party
Episode 159: Travel Photography Secrets with Girl Gone Abroad
Partner with MKW Creative Co. on your rebrand!
Guest info:
To learn more about The Galavant Society and their luxurious tours, follow them on Instagram @TheGalavantSociety and visit their website, TheGalavantSociety.com.
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WORK WITH MKW CREATIVE CO.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
