►EPISODE 232: Securing Corporate Clients with Anniedi Essien
Is playing by someone else’s rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you’re tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contracts, crush imposter syndrome, and bring your whole personality to the table. This one is a pep talk for everyone who’s ever wanted to land dream clients, set their own rules, and finally get paid what they’re worth.
Anniedi Essien is a Chief Swagger Officer, Business Growth Strategist and Keynote Speaker who loves empowering busy professionals to lead more healthy, wealthy and fulfilling lives. She went from burnt out as a top corporate healthcare executive to fired up as an entrepreneur by taking charge of her own health, regaining the sparkle in her eyes, and launching her dream biz at Idem Spark. Anniedi created Swagger School® to advise C-Suite executives, entrepreneurs and women in leadership on how to elevate their impact, influence and income—without sacrificing wellness—so they can build multiple streams of wealth and joy by growing with more corporate clients. As a former corporate buyer, she is passionate about equipping independent consultants with the tools they need to capture a bigger piece of the revenue pie globally by elevating their positioning and playing more boldly in the B2B space with swagger. Anniedi has a BA in biomedical ethics from Brown University and an MBA in strategy from NYU Stern School of Business.
In today's episode, we cover the following:
Visionary branding and entrepreneurship insights
Lead generation vs. demand generation
Strategic partnering for limitless impact
Overcoming imposter syndrome with authenticity
What swagger is and finding your competitive advantage
Redefining professionalism
Staying aligned with yourself through design thinking
The role of AI and your creative advantage
Marketing to corporate buyers and scale up
Networking and the value of community
Hitting your revenue with only a handful of clients
Advice for entrepreneurs in September
RESOURCES:
Access Anniedi's FREE Ultimate Guide to Sealing More Corporate Deals to slay sales with corporate clients
Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority
Episode 201: Building a Global Brand with Shay Bacani
Episode 200: Our Teams' 2025 Bingoals Revealed
Episode 176: Client Case Study: Piano C Property Management
Guest info:
To learn more about Anniedi and her consulting, follow her on Instagram @AnniediEssien and Facebook @Anniedi.Essien and visit her website, IdemSparkLife.com
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
